The Next Imperative For Brands: Predicting Consumers' Needs

This article is by Jeremy Lockhorn, vice president, Emerging Media,at Razorfish. These days, fulfilling customer needs in real time is necessary to sustain competitive parity. But soon, “real time” won’t be good enough; brands will need to fulfill needs before customers are even aware of them. Consider a world where an Uber [...]

from Forbes Real Time http://onforb.es/1TYbpxL