Connecting With America's Growing Multicultural Consumer Will Require An Authentic Approach

In the not-too-distant future, the nation’s population will include 50 million Hispanics. But Latinos aren’t the only rapidly growing minority group. By 2050, Hispanics, African Americans and Asian Pacific Islanders will comprise an estimated 54% of the population, as America becomes a minority majority nation. If you’re a CEO, I’ve got good news. These multicultural employees and consumers are ready to commit their full potential, purchasing power, trust and loyalty to organizations ready to commit to them. But to tap into this incredible source of future success, corporations and brands must first solve the “identity-crisis” they unknowingly perpetuate among multicultural employees and consumers who believe companies don’t understand or value their unique needs and perspectives. They also rarely see themselves reflected in the vision, mission, value proposition and/or business model of most brands.

from Forbes Real Time http://onforb.es/1IjOVxn