Framing the In-Store Vision Online: What Warby Parker Can Teach Digital Merchants (Part 2)

If online retailers are expected to see the world through the frames of experience-seeking consumers, then they would benefit from doing so through those of Warby Parker. The competitively priced online eyeglass-frame maker, launched in 2010, has transformed what was an essentially physical, and often colorless, shopping experience into a highly [...]

from Forbes Real Time http://onforb.es/1MbquoT